Creative Operationsfor a generative era.

I'm Justin Teh, a creative operations director. I've directed packaging and campaign work for Coca-Cola, Nestlé, and Avon, run teams past 30 people, and built the process that keeps creative delivery from breaking under pressure. Right now that same instinct is pointed at AI, pipelines, agents, and knowing which tools actually hold up in production instead of just looking good in a demo.

View the workSys.Init // Creative Operations Director // V.1

Sys.Portrait // 001

Coord: Remote

McCann WorldgroupCoca-ColaNestléUnileverGlobe TelecomSan Miguel BeerRay-BanNikeKiller LoopAvonTurnitinMcCann WorldgroupCoca-ColaNestléUnileverGlobe TelecomSan Miguel BeerRay-BanNikeKiller LoopAvonTurnitin

Selected work

[ 06 records ]

№01Operations & Leadership

Turnitin

KDCI Outsourcing

I lead a three-person design team on Turnitin's creative account: event assets, campaign ads, video edits, whitepaper layouts, all of it routed through one quality gate before the client ever sees it. That gate got tested for real when one of my designers tried to skip it.

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№02Direction & Craft

Nestlé Chuckie

McCann Worldgroup

I told a room of Nestlé executives to paint their chocolate drink bright yellow. They said no. I did it anyway, and the color got so identifiable that Nestlé ended up sending cease-and-desist letters to competitors who copied it.

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№03AI & Direction

Rubberfashion

European fetish-fashion retailer

A European fetish-fashion retailer asked me to help them sell on Amazon. What I actually found in their catalogue was a business hiding inside their business: daily wear disguised as kink wear, and repositioning it is now rebuilding everything from the photography to the store's navigation.

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№04Direction & Craft

Avon Cosmetics

Avon, four Southeast Asian markets

Avon's monthly brochure wasn't a marketing nice-to-have, it was the company's biggest revenue driver, across four countries, on the same clock every single month for nine years straight. I ran the shoots that made that possible.

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№05Direction & Craft

Coca-Cola Campaigns

McCann Worldgroup

Coca-Cola at McCann wasn't one brief, it was a rolling calendar of them: an IMAX cinema tie-in, a regional festival bottle, a summer push, a diet reformulation, each one needing its own voice while still reading as Coca-Cola before anyone read the message.

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№06AI & Agents

Building an AI Video Pipeline From Scratch

Personal R&D

I'm not applying for AI video editor jobs. I'm applying for leadership roles. This is what it looks like to actually understand a production technology deeply enough to lead a team through adopting it, instead of just approving whatever tool has the best demo reel.

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More work on Behance

An operations expert who builds the systems that keep creative shipping under pressure, and is doing the same for AI production right now.

(About me)

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(What I do)

Creative Direction

I find the read on a category, a catalogue, or a brief that nobody else bothered to look for, then build the concept around it. That's the instinct behind every unconventional call I've made and been right about.

Creative Operations

I build the process that keeps creative shipping under real deadlines: resourcing, traffic, and the review step that catches problems before a client does.

Team Leadership

Performance management against a real, stated bar. Recruitment when a gap opens up. And the harder calls, holding the line when someone puts the work at risk, even when it costs the team a person.

AI Production

I evaluate new tools on whether they hold up in real production, not on the demo. I've built AI pipelines from brief to delivery, and I'm running agent systems handling real content work today.